After a keenly contested tender we’re delighted to announce that Giraffe The Agency has officially been appointed to run Bord Bia’s new digital crowdsourcing initiative.
According to Mark Skinner who headed up the agency team that won the business: “We’re delighted that Bord Bia have selected Giraffe The Agency to handle their crowdsourcing strategy. Crowdsourcing gives organizations a fantastic opportunity to really connect with people and ideas and input them back into their business in a positive way. We’re really looking forward to creating this digital platform for Bord Bia and using it for the benefit of the food and drink producers they work with in Ireland.”
The appointment is with immediate effect and the first crowdsourcing project for a Bord Bia partner company is currently being developed.
