Creative Solutions and Giraffe Marketing are pleased to announce that they have officially merged to become Giraffe The Agency. The new entity will provide clients with a multi-disciplined solution to their marketing requirements and will include sales promotion, experiential, digital, direct, advertising and field marketing as part of its core services.
According to James O’Connor, the managing director of the new entity, the merger makes sense in the current marketplace: ”Over the past number of years clients have been looking for a more integrated approach from their agencies. Our merging together the different disciplines from across our group to create one company allows us to not only provide a more cohesive service, but also a more cost effective one too.”
The new launch is accompanied by a new website www.giraffetheagency.ie and also a full social media leverage strategy. Says Shane Carolan, Giraffe The Agency’s creative director: “Social media and other digital tools are now a key ingredient of the campaigns we create for our clients and therefore they need to be a key part of how agencies communicate themselves too.”
The new company is based in Clonskeagh and its clients include Sky Ireland, Bord Bia, Unilever, Molson Coors and Lindt amongst others.