After a keenly contested tender we’re delighted to announce that Giraffe The Agency has officially been appointed to run Bord Bia’s new digital crowdsourcing initiative.

According to Mark Skinner who headed up the agency team that won the business: “We’re delighted that Bord Bia have selected Giraffe The Agency to handle their crowdsourcing strategy. Crowdsourcing gives organizations a fantastic opportunity to really connect with people and ideas and input them back into their business in a positive way. We’re really looking forward to creating this digital platform for Bord Bia and using it for the benefit of the food and drink producers they work with in Ireland.”

The appointment is with immediate effect and the first crowdsourcing project for a Bord Bia partner company is currently being developed.

It’s always great when you get to have fun all in the name of a good cause. And such was the case with the recent campaign we ran for Lindt in aid of our friends at Temple Street Children’s Hospital.

The campaign took in everything from a shopping centre roadshow that sold Easter Hunt Packs for families to run their own hunts, to on the street teams selling mini Lindt rabbits, with all proceeds going to the hospital.

Perhaps the most fun though was the mega hunt we ran for families at Bewley’s Hotel in Ballsbridge, Dublin. The day was a great success with lots of activities for children to take part in, not to mention all the excitement that goes with hunting for chocolate.

So lots of thanks to everybody who helped out and a special thanks to Brendan O’Connor who give us a shout out on Saturday Night Live and then dropped by the next day to join in.